Single Ladies Music Video Analysis Essay

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Eminem, Music Video Analysis Essay examples

949 WordsJan 22nd, 20124 Pages

Eminem, “My Name Is” Marshall Mathers, better known as Eminem, is recognized for his work as a rap artist who is able to connect with his audience through humor and rhythmically dicey lyrics. Eminem’s “My Name Is” music video is able signify whiteness and rearticulate race with the use intertextual editing techniques that parody common representations of whiteness. Eminem is using his “My Name Is” video as an approach to solidify his style of rapping and thus create new political and cultural authenticities that entice questions of race representation in the 1990’s and beyond. (Kajikawa). The release of The Slim Shady LP was the beginning of Eminem’s ride to the hip-hop hall of fame and it was with this album that Eminem was truly…show more content…

“My Name Is” director, Phillip Atwell, successfully uses intertextual editing to further increase the power of this weapon. Atwell begins the video with a shot of a rather disgusting, yet true, representation of a white American couple getting set to watch TV. He begins to intertextualize along with setting a rather fast paced tempo for the video when he cuts to a close-up of the TV and then shows what it is displaying. Atwell artfully shapes the lyrics of the song by using meaningful parodies mocking the culture of whiteness. The beauty of this video comes not only with the production and performance of the lyrics, but with the post-production. Atwell shows the audience various TV shows and then cuts in between them to show the disgusting couple doing disgusting things as if they are the product of the environment that is being created on the TV. The lives of this couple can be viewed as being the narrative aspect of the video. Atwell also uses techniques to show the channels change back and forth to show that they may appear different at first, but in reality they are all attempting to exploit a similar topic, the topic of whiteness. There are also instances of a form of graphic match in Atwell’s video when the shot is the TV show and it changes showing the character, Eminem, in the same position on the screen just wearing different costumes. These instances are used so “the viewer can revel in an interesting edit, in a nice

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